About Service First

Our Vision

To be America’s best home lender, building stronger communities through meaningful lending.

Our Mission

To deliver a better home financing experience by being an innovative, principle-based company of highly trained professionals.


Learn about who we are, how we got started, and what makes us different from the competition.

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Learn from our team of highly trained professionals about their personal and professional growth.

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Our Core Values guide our day-to-day decisions and serve as the basis for who we are as a company.

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We are passionate about serving the communities in which we live and work via our annual Service First Cares campaign.

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Get to know the members of our Executive Leadership team.

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Service First has established itself as an award-winning, full-service mortgage lender.

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  • Marcus,

    I wanted to personally thank Marcus Rush for taking the time to call last night. I've worked with A LOT of loan officers over the years, especially coming from banking. Everyone who knows me, understands that I have high expectations and can be hard to please. I never had to express my expectations to Marcus, because he meets and exceeds them with every interaction we have. There is not another lender that I would consider sending any family member or friend to other than Marcus. He truly has redefined the definition of lending with service.

    ~ Shaun